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INT Course Descriptions

Management & Marketing Department

Course Descriptions

Management Courses

Marketing Courses



Management Courses for Undergraduate Credit (Top)

MGT 101 Introduction to Business (3) Survey of the field of business management, marketing, finance, data processing, and accounting; variety, nature, and interrelationship of problems of business operation.

MGT 301 CA Management Principles (3) Introduction to organizations; how the individual relates to the basic management functions of planning, organizing,leading, and controlling. Survey of the evolution of management theory.
Requisite Information: PR: Junior standing and PERM.

MGT 402 Business Policy (3) A study of policy-making and development of corporate strategy from a general manager point of view. This course integrates and builds upon the work completed in the core curriculum.
Requisite Information: PR, Senior. Senior standing assumes the following courses have been taken: ACCT 203, ACCT 204, ECFI 201, ECFI 202, MKT 301, MGT 301, GBUS 204, ECFI 305, and CIS 101 or CSCI 163.

MGT 403 Business, Society, and Ethics (3) A study of the interface between business and the social environment. Areas stressed are social responsibility, ethics, corporate strategy, public policy, government regulation, and stake-holder relations.
Requisite Information: PR: Junior standing and PERM.

MGT 407 Project/Program Management (3) The focus of this course is the planning, organizing, directing, and controlling of resources for a relatively short-term project objective or fixed length program that has been established to complete specific goals and objectives. The systems approach to management by having functional personnel (vertical hierarchy) assigned to a specific project (horizontal structure) will be examined.
Requisite Information: PR, Junior standing and PERM.

MGT 602 Production and Operations Management (3) The focus of this course is on solving the problems associated with the planning and control of world-class manufacturing operations. Both the solution to particular production problems and linkages among them will be examined from the standpoint of key issues, process, framework, technical considerations and managerial considerations.
Requisite Information: PR, Junior standing and PERM.

MGT 604 Management of Small Business (3) Opportunities in small business ownership; principles and problems of starting a small business enterprise; development of a business plan, management of small business.
Requisite Information: PR, Junior standing and PERM.

MGT 606 International Business (3) A study of the problems relating to international business organization, production, finance, marketing, and coping with different economic systems. The emphasis is placed upon overseas operations of American firms through examination of the major differences between foreign and domestic environments and the impact of these differences on managing the international business corporation.
Requisite Information: PR., Junior standing and PERM.

MGT 611 Human Resource Management (3) Management theory and practice as applied to the personnel field including an understanding of the recruitment,selection, testing, and development functions; an examination of current laws, learning, and training devices; and a preview of organization and government constraints relative to personnel problems and methods of problem resolution. Graduate students will complete all the course requirements and, in addition, are required to prepare additional materials throughout the course to integrate information.
Requisite Information: PR: Junior standing and PERM.
*8-week course

MGT 612 Recruitment, Selection, and Retention (3) This course focuses on the study and application of basic human resource management practices included in the staffing processes. Specific areas covered in the course include staffing models, the labor market and unions, employment law, job analysis and planning, job descriptions and specifications, recruitment, the selection process, testing, employment interviews, and the evaluation of the selection process. Graduate students will complete all the course requirements and, in addition, are required to prepare additional materials throughout the course to integrate information recently published in this field.
Requisite Information: MGT 611 - Non-Lab Pre-Requisite
*8-week course

MGT 613 Total Compensation (3) This course examines the development and administration of a compensation system. It focuses on the goals of the organization in its efforts to attract, maintain and motivate human resources. The major objectives are: to examine the current state of compensation decision making pertaining to entry position rates, job analysis, job evaluation systems, wage and salary surveys, merit pay plans, employee benefit systems and executive pay. Graduate students will complete all the course requirements and, in addition, complete an argument paper in support or against a timely total compensation topic.
Requisite Information: MGT 611 - Non-Lab Pre-Requisite
*8-week course

MGT 614 Training and Development (3) This course examines the functions of training and development as applied in both large and small business environments. The role of training and development in the current business environment is considered with regard to learning theory, learning objectives, instructional methods, and needs assessment. Focus will be placed on evaluation of training effectiveness and emerging concepts in workplace education. Graduate students will complete all the course requirements and, in addition, complete an argument paper in support or against a timely training and development topic.
Requisite Information: MGT 611 - Non-Lab Pre-Requisite
*8-week course


Marketing Courses for Undergraduate Credit (Top)

MKT 301 Marketing Principles (3) A study of the principles and practices of the marketing function. Includes a study of both consumer and industrial products, the channels through which they are distributed, the promotion and pricing procedures followed by modern business.
Requisite information: Junior standing or PERM.

MKT 302 Strategic Selling (3) Principles and practices of selling, sales communications, strategic planning, implementing, and controlling for successful selling.
Requisite information: MKT 301 -Non-Lab Pre-Requisite. Junior standing or PERM.

MKT 401 Marketing Channels (3) A study of the various channels of product distribution; direct-to-consumer use, the wholesaler, warehousing, and company-owned detail. Distribution cost studies and market characteristics are analyzed.
Requisite information: MKT 301 -Non-Lab Pre-Requisite. Junior standing or PERM.

MKT 403 Retail Management (3) A basic survey of retailing principles and practices; covers both small store and large business retail operations.
Requisite information: MKT 301 - Non-Lab Pre-Requisite
Pr: mkt 301 and junior standing or perm.

MKT 405 Marketing Strategy (3) Capstone course designed to develop advanced understanding and application of executive marketing decisions involving capital and expense budgets, personnel problems, corporate policies, and pricing policies.
Requisite information: MKT 301 -Non-Lab Pre-Requisite. Junior standing or PERM.

MKT 601 Consumer Behavior (3) Application to the marketing process of the fundamental processes of motivation, perception, learning, individual predispositions, group influences, consumer decision processes, and aggregate consumer behavior.
Requisite information: MKT 301 -Non-Lab Pre-Requisite. Junior standing or PERM.

MKT 603 Customer Service and Relationship Management  (3) Principles and practices of service marketing. Includes planning and strategy, media approaches, costs/profits, distribution, market segmentation, service quality, and customer satisfaction.
Requisite information: MKT 301 -Non-Lab Pre-Requisite. Junior standing or PERM.

MKT 604 Marketing Research (3) Designed to acquaint the student with typical marketing problems and the methods of solving them; data sources and collection are featured along with market analysis and determination.
Requisite information: MKT 301 - Non-Lab Pre-Requisite Junior standing or PERM.

MKT 609 Strategic Electronic Marketing (3) This course explores the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. This course prepares students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. Students will learn how to use internet technologies necessary for executing marketing strategy.
Requisite information: MKT 301 - Non-Lab Pre-Requisite Junior standing or PERM.



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